Project Volk – Blue Collar Technology, Challenges and Validated Learning

Category design is an emerging discipline that all tech founders should be familiar with.

A groundbreaking discipline called category design is revealed in the book Play Bigger—How Pirates, Dreamers, and Innovators Create and Dominate Markets.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In my case, I’ve read dozens of books on tech start ups and how to launch and they have been very helpful in starting the process. We have learned a lot in reading and taken a lot of action but there are three books that I consider essential to any entrepreneur that is considering a tech start up.

Play Bigger

Billion Dollar App

Zero to One

I’ll be giving a brief overview of each and discussing what I learned from each in following posts. One of the methods we have employed and really taken to heart is the idea of category creation and the defining of a new industry and sector as detailed in Play Bigger.

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