Category design is an emerging discipline that all tech founders should be familiar with.
In my case, I’ve read dozens of books on tech start ups and how to launch and they have been very helpful in starting the process. We have learned a lot in reading and taken a lot of action but there are three books that I consider essential to any entrepreneur that is considering a tech start up.
I’ll be giving a brief overview of each and discussing what I learned from each in following posts. One of the methods we have employed and really taken to heart is the idea of category creation and the defining of a new industry and sector as detailed in Play Bigger.