Project Volk – Our Struggle and Your Gain

Photo by Sagui Andrea on

Our worked is founded upon three things:

  • The Good
  • The True
  • The Beautiful

Everything that we do will be measured against the Classical Virtues and the Spiritual Virtues.

To that end, we have a very simple vision and a very simple mission.

  • Vision: Rebuild American Confidence
  • Mission: Make American Cars Look Great

While on the surface, these may seem like traditional corporate slogans and mantras, the reality is they go to far deeper concerns.

Having been in the auto industry for a long time, I have noticed not just the need for mobile vehicle restoration, but also that a car is not just a car.

It’s true that everyone wants their car to look nice, but one of the things I had always wondered about was why.

Then it hit me.

A vehicle is an expression of inner being, almost as intimate as clothing.

A vehicle can express the character of a family, a company, a club, a school, a Church, a police force, a Secret Service detail, even an entire Nation.

The ubiquitous nature of vehicles maps to a number of universal traits, and this kind of desire is deeply felt. The look and feel of these machines is something primal and emotional and aesthetic all at the same time and not merely a convenient form of transportation.

These realizations have come after years of thought and they are not particularly original, however, what we have done is drawn these various ideas together and begun the work that will transform not just the auto industry, but the entire blue collar sector.

If this is something you want to be a part of, let us know! Drop us an email or leave a comment, we can use all the help we can get.

“The future belongs to those that show up for it.”


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